Guide

Gua sha, facial cupping and buccal massage: the difference.

Three distinct facial techniques. Here is how each one is performed, how it feels and where it is included at Atlas of Beauty.

Facial massage techniques being performed during a treatment at Atlas of Beauty

The short answer

Gua sha presses. Facial cupping lifts. Buccal massage works from inside the mouth.

They are often listed together because all three are manual techniques and all three are layered into The Aura Ritual. They are performed differently and each has a distinct feel.

At a glance

TechniqueWhat it doesHow it feelsBest for
Gua shaA smooth tool glides along the face and neck with pressure, following the contoursFirm, rhythmic, warmingGentle, controlled movements with a smooth facial tool
Facial cuppingSmall soft cups lift the tissue rather than compressing itA gentle suction, oddly pleasantLight, moving suction that may leave temporary warmth or redness
Buccal massageGloved work inside the mouth on the muscles of the cheek and jawUnusual at first, then a distinct releaseWorking around the cheeks and jaw from inside the mouth

Gua sha in more detail

A gua sha stone is worked along the face with sustained pressure and long strokes, always in one direction rather than back and forth. It is the technique most people have tried at home.

In a treatment it is used with controlled movements and enough product for the tool to glide comfortably across the skin.

Facial cupping in more detail

Instead of pressing down, small silicone cups create a light suction that lifts the tissue while being moved across the face. It is the opposite mechanism to gua sha, which is why they pair well.

Cups are kept moving rather than parked in one place. Some people notice mild temporary redness afterwards, which settles.

Buccal massage in more detail

This is the one that surprises people. Working with gloved hands inside the mouth, the therapist can reach the cheek and jaw muscles directly, rather than through the skin.

The intraoral approach allows areas around the cheeks and jaw to be worked from a different angle than external facial massage. It is worked slowly and checked with you throughout.

Buccal massage is offered as a beauty and relaxation treatment. It is not a treatment for TMJ dysfunction, bruxism or an underlying medical condition. Ongoing jaw pain, clicking, headaches or dental concerns should be discussed with a GP, dentist or physiotherapist.

And where lymphatic drainage sits

Lymphatic-style facial massage is another technique used in The Aura Ritual and The Aura Lift. It uses slow, light and rhythmic movements rather than firm pressure.

It is layered with the other techniques according to the client's skin and needs on the day.

So which do you book?

The Aura Ritual90 min$249

All four techniques are layered into one treatment alongside a full facial with tailored skincare. The combination is chosen for the client on the day.

Our

Frequently asked questions.

What is the simplest way to tell them apart?+

Gua sha uses a smooth tool to glide along the face with pressure. Facial cupping uses small soft cups to lift the tissue instead of pressing it. Buccal massage works inside the mouth on the muscles of the cheek and jaw.

Pressing, lifting, and from the inside. That is the short version.

Which one should I book?+

You do not have to choose. The Aura Ritual, 90 minutes at $249, layers all three with lymphatic drainage and a complete facial, tailored to the client on the day.

The Aura Lift, 60 minutes at $150, layers buccal massage, lymphatic drainage and facial cupping with a double cleanse and finishing products. Gua sha is included where it suits the client.

Does any of it hurt?+

None of it should. Pressure is adjusted throughout and buccal massage in particular is worked slowly, with gloves, and checked with you as it goes.

Facial cupping can leave mild temporary redness in some people, which settles.

Can I do these at home?+

Professional treatments allow pressure, pace and technique to be adjusted for your skin and comfort. Ask the studio before attempting facial cupping or intraoral massage yourself.

How often is worthwhile?+

Treatment frequency depends on your preferences and goals. Some clients enjoy regular appointments, while others book occasionally.

Not sure where to start?

Most first-time clients begin with The Aura Ritual: 90 minutes that bring every facial technique together in one treatment.